11 years ago
Friday, October 24, 2014
Swedish Graphics
Most of the images in the Ikea catalog are Computer Generated, including this one. They didn't sack all their photographers; they just re-trained them. Now they don't have to ship a load of furniture from all over the world for a photo-shoot, mistakes found later are easy to fix and the prototype furniture doesn't need to physically exist before they start designing the room view. So smart!
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