Friday, October 24, 2014

Swedish Graphics

Most of the images in the Ikea catalog are Computer Generated, including this one.  They didn't sack all their photographers; they just re-trained them.  Now they don't have to ship a load of furniture from all over the world for a photo-shoot, mistakes found later are easy to fix and the prototype furniture doesn't need to physically exist before they start designing the room view.   So smart!